In the world of entertainment marketing, timing is absolutely everything. The new movie about to launch, only has one opening day. Your favorite band that’s playing this summer? They’re only in your city for a short amount of time. That new fashion line of yours, can only be launched once. There is an artform to creating hype and desire around the launch of a product or show in a short space of time. Entertainment products have certain needs and typically short time frames to deliver. Introducing ‘wild posting’ marketing campaigns.