Packaging is one of the biggest yet the most underrated aspects of most marketing strategies. Your brand’s packaging plays a much larger role in promoting it than you may realize. Putting product packaging under the same umbrella as your other branding activities is no longer optional because when carefully designed, a brand’s packaging can even outperform other advertising instruments. For luxury brands, this is even more accurate because how you package your products is a part of your brand’s overall communication. So, if you’re going for luxury packaging for your

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