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Designing Better Logos – A Guide

By September 8Design4 min read
Designing Better Logos – A Guide

The slogan “a picture is worth a thousand words” is undeniably true when it comes to logo design. A simple symbol can be used by a well-designed logo to successfully touch the general population. Most logos communicate ideas to viewers, including the quality of services a company can provide to its customers. Having a memorable logo is always a plus if one wants to ensure that first-time visitors to their websites will return in the future. Each company, independent contractor, or professional must have a logo because it is an essential component of branding along with your name. A fantastic logo helps your business stick in people’s minds when they see your items or advertising because the majority of marketing these days is visual.

Even though there is no easy way to identify what form of logo design is the most successful and memorable, it is natural to assume that unique logos are more likely to stand out. But it doesn’t mean a logo has to be particularly intricate. An unassuming logo with clever wordplay can be just as alluring as a physically stunning design. This is why logotypes are appealing. Some of us might hire a professional designer to create a logo for our businesses, but those of us who are just starting out in the field probably couldn’t afford it.

The following is a compilation of some creative logos of all kinds, categorized into wordmarks, symbolic marks, and mixed marks. Enjoy!

Coca Cola

The Coca-Cola Company from the United States.


Zapier app from the United States.

Waltdisney Logo

Walt Disney Pictures from Los Angeles, CA.

Johnny Walker Blue Label

Johnnie Walker from Balmoral, Scotland.

Wild Posters Logo White 1

Wild Posters / Wild Window Graphics in New York, NY.


Clay app from United States.

Ucg Logo Original Flat Blue

Universal Communications Group in Brisbane, Australia and Auckland, New Zealand.


Gather Webflow Template


Starbucks Coffee House from Portland, OR.

Sales Tax Usa 2k Logo White Purple

Sales Tax USA from New York, NY.

1800printing Logo Outlined

1800 Printing from Brooklyn, NY.

Million Dollar Gift Club Dark

Million Dollar Gift Club from Portland, OR.

Broadway Logo White 1

Broadway Wine N Liquor from the Bronx, NY.

What makes a logo stand out as being excellent?

A great logo is distinctive, relevant, memorable, helpful, and has an easy-to-understand design. Without the use of color, it can be printed in any size and yet convey the owner’s intended message. So what distinguishes a decent logo from a great one?

A winning logo consists of two elements: a concept that resonates with the target market and an execution of that concept that also reflects their values.

Some of the most well-known companies have some of the most simple, yet instantly recognizable and memorable logos. Consider the Nike Swish and the Nike logo as an illustration. Alternately, there’s the familiar Apple logo with their..well, Apple. Your logo doesn’t have to be overly complex to be outstanding. Concentrating on a simple idea frequently yields a more classic logo that won’t seem dated in two years.

How much does it cost to design a logo?

It is challenging to predict how much it will cost to produce a logo without knowing the requirements that each firm has for its brand. While some designers may offer packages or require that you meet with them to go through your exact goals before they can give you an estimate, others may charge a flat amount for any assignment.

For instance, at the time this piece was being written, the cost of a logo from a typical New York-based freelance professional graphic designer ranged from $2,000 to $7,000. However, the time and money spent on a high-quality design are well worth it. There are various options for low-cost logos online, including using free image services like Freepik or hiring a more affordable designer from a freelancing service. Making a strong first impression is crucial since there is no second chance and the consequences for your business are long-lasting. Your logo is an investment rather than a cost since it will endure forever (we know, it’s a joke). Our in-house designers treat that investment with the utmost care.

This article was first published at Printing New York.

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