Like a stone through a window, this kind of out of home advertising (OOH advertising) is not new, but it is extremely effective. It’s been called lots of things like flyposting, bill and poster posting and wild posting, but the action is the exact same each time – getting your posters up on walls in a public space and getting your message across. A fashion that traditionally guerrilla marketing companies have used for concerts is being used for countless businesses. Get your message seen in regions of people and visibility

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