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Why Window Wraps are the next big thing in marketing

By September 26Campaigns, guerilla marketing5 min read
Why Window Wraps are the next big thing in marketing

How can you develop a business and reach as many potential customers as possible with your brand without spending all your money on advertising? Window wraps could be the smart and affordable answer you’ve been looking for.  Where flyer posting or wheatpasting posters have are cost-affective and able to be placed on a variety of locations at mid-tier budgets, they lack the dynamic colors and rich visuals that window advertising offers. Wild posters are often found on construction fencing, old walls and fences typically in more run down areas or places where many posters are displayed which can look trashy. Windows are available in almost every store, they appear more upmarket and grab the attention of the foot traffic that pass them each day. Here are five good reasons why window wraps are perfect for business:

  • Unmatched visibility for potential customers.
  • Leaves a lasting impression.
  • Colorful and attractive eye-level billboard.
  • Economical marketing tool.
  • Aligns the conditions of competition between small and large companies.

Are you a small business owner looking for an effective marketing tool? You should consider using window wraps for your next campaign. If you want to reach the largest number of people with very little effort, this is undoubtedly one of the most effective marketing tools.

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The Outdoor Advertising Association of America (OAAA) reports that more than 95% of Americans are covered by the media, targeting foot traffic passing storefronts and shopping areas. More than 95%… Let it sink into the water for a moment. Can you think of any other form of advertising that might make such a statement? This advertising doesn’t require the customer to set foot in to a store to see it.

If you’ve never seen it before, window wraps are fingerprint billboards installed by professionals on shop windows, glass walls and fences. Wraps can cover the entire surface of the window or just part of it, and can be lit by spotlights or be backlit using LED lightboxes. Window wraps are printed in full color using vinyl, which allows for rich colors and smooth transitions. Utiziling shopfront windows increases the visibility of your business many times over. Every time you drive your vehicle on the road, walk past a store or in to a shopping center, you will pass hundreds of potential windows which customers could be seeing your message. Even in non shopping areas, your message is still seen by people passing through or passing the window by  car. Instead of placing ads on the Internet, in specialized magazines, on billboards, radio or television, the packaging is great for business because it delivers your message to the world instead of waiting and waiting for the world to find you.

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Window Wraps are perfect for all sized businesses

When you wrap windows to promote your business, you put your business in the same league with big franchises that support own the store windows and spend a lot of money on other forms of advertising. Basically, this allows for a level playing field between small and large companies.

In addition to competitive advantages, window wrapping is a smart way to spend your advertising dollar. You can wrap a window of any size based on the size of the window and the size of the coverage that determines the cost. According to OAAA, mobile advertising can be the most effective and efficient form of advertising, reaching more consumers at a lower price (about 4 cents per thousand shows) than any other form of advertising. A well placed window storescape  in a busy shopping area may receive between 30,000 and 80,000 impressions per day.

How to get started with Window Wraps

We’ve been installing window wraps around New York City and surrounds for over 10 years. We print all our large format vinyl banners and window graphics in-house at our production center in Brooklyn. Our team comes direct to you to install the window wraps on-site. Owning the process from print to installation allows us to expertly manage coloring and materials to make sure your windows look perfect the the creative work prints exactly as you expect it. We’ve worked with hundred of small and large businesses, creative agencies and media planners to install thousands of windows around New York. Talk to one of our expert team to find out more today.

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